Sweet

Dreams

Recently the Sleep Inn brand underwent some major design updates and Hummingbird Architecture’s Jacob Lupton was there to facilitate those changes. Informed by quantitative and qualitative beta testing, his team gave Sleep Inn a "simply stylish" look to appeal to a wide range of guests, from millennials to baby boomers. The brand received warm colors, softer lighting, nature-oriented design as well as modern furnishings to reinforce the brand’s easy-going personality.

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As part of the marketing package Jacob also produced the video below for Choice Hotels.

WHERE

Anywhere, USA